In the world of modern communication, animated videos are a powerful weapon. They take complex stories to the next level by presenting them simply and engagingly. In this blog, we take a closer look at animation videos. What styles are there within animation and what are the key steps in creating an animation video? 🎬
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Why use animations?
Animated videos have numerous advantages over live-action videos. They offer a higher degree of creative freedom, allowing complex content to be explained in a simple and engaging way. You can make the image match the text seamlessly. In addition, animation videos are more cost-effective in most cases, given that they do not require recording days. And can appeal to a wider range of audiences. Whether explaining a product or service, telling a story or entertaining an audience, animation videos offer a versatile tool for effective communication.
Different types of animation styles
Various animation styles exist, each with its own unique characteristics and applications. The most common animation styles are:
2D animation
This classic animation style involves creating moving images in a two-dimensional environment. 2D animation is suitable for a variety of applications, from explainer videos to animated shorts.
Motion graphics
Motion graphics combines graphic design with animated elements to display information in a visually appealing way. This style is often used to create infographics, title sequences and animated logos.
3D animation
Unlike 2D animation, 3D animation uses three-dimensional models and environments, creating a more realistic and in-depth visual effect. This style is often used in filmmaking, advertising and gaming.
Cartoon
Cartoon animation is known for its caricatural depiction of characters and situations. This style is widely used in comedy, children’s programs and advertising, and is associated with a humorous and lively character. By bringing this style back into an explainer video, you make your video a lot lighter and livelier.
Paper
Paper animation is a unique style in which characters, objects and backgrounds are created from cut-out pieces of paper or cardboard. The result is a charming and artisanal look, giving the animation a sense of handmade craftsmanship. Often used in animated shorts, advertising and music videos, this style offers a creative and visually appealing way to tell stories.
Stop-motion
In stop-motion animation, physical objects are moved and photographed frame by frame to create the illusion of movement. This craft style is often used in films, advertising and animated shorts, and is known for its unique and authentic look.
The process
This is how to make an animation video
Creating an animation video is a structured process that involves several steps, from concept development to post-production. Here is an overview of the key stages in the process:
1. Concept 💡
In this phase, the idea for the animation video is developed, defining the objectives, target audience and message.
2. Script 📝
Writing a clear and engaging script is essential to the success of the animation video. The script lays the foundation for the video’s storyline, dialogue and visual elements.
3. Storyboard 🖼️
A storyboard is a visual blueprint of the animation video, in which each scene is plotted and visualized. This helps in planning composition, timing and transitions between scenes.
4. Animation 🎞️
During the animation phase, the visual elements are created and animated based on the storyboard and script. This includes designing elements, characters, and creating movement and action.
5. Post-production 🏁
In the final stage, the various animations are merged with sound effects, voice-overs, music and the animation is fine-tuned.
What does an animation video cost?
Cost of an animation can vary greatly depending on several factors such as the complexity of the animation, the length of the video and the animation style chosen. In general, 2D animation is more cost-effective than other styles, such as 3D animation or stop-motion (which requires more time and resources because of its craft).
It is important to set a clear budget in advance and work with an agency or studio that is transparent about pricing and options. While cost is an important factor, it is also essential to invest in quality, as a well-produced animation video can be a valuable investment in reaching your target audience and strengthening your brand.
Showreel
Wildeman Creative Agency
Wildeman Creative Agency produces animation in all possible styles: from hand drawing to complex and realistic 3D films. Watch the video below with several examples of animations. Or go to our animation showreel page.
Have animation made?
Want to have an animation video made? Our experienced team will help you every step of the way, from concept to creation. Let us bring your ideas to life with engaging and compelling animation videos that impress your audience. Schedule a no-obligation initial consultation with us, where we’ll go over your requirements for an animation.
